JEFFREY ZAFFRON
The driving force behind some of the best brands in hospitality, retail, and manufacturing.
ABOUT

Jeffrey Zaffron
Brand Builder
I am your prototypical overachieving marketing executive…
During a career that has spanned nearly 30 years, I’ve been the catalyst for setting and
improving the marketing, branding and overall bottom line of every company for whom I’ve worked.
I’ve re-imagined, redeveloped and redeployed some of the biggest brands in the US including Wal-Mart,
Ashley Furniture, Serta Mattreses, Albertsons, MGM Resorts International, and Penn National Gaming.
From the development of complex marketing, media and branding initiatives to managing the people and
processes that fulfill this vision I am, simply put, one of the most effective marketers out there today. The
performance of the companies during my tenure speaks directly to that.
I am not your prototypical overachieving marketing executive…
I am considerably more. One of the reasons I have been so successful is that I have a balance of
traditional marketing expertise and creative executional excellence. As the chief creative force for many
companies my designs, words and commercials have won dozens of regional and national awards
but, more importantly, they have dramatically increased awareness, traffic and sales.
So more than your typical "suit" I specialize in connecting the dots between how the strategy and vision
meet and affect the critical masses.
The short list of what I do...
Award winning creative director Brand development and management
Strategic, relational, social and guerilla marketing Database marketing and direct mail programs
Company loyalty program development Database and direct mail
Media planning and management Organizational / workflow development
People and process management Budget and P&L
JEFFREY ZAFFRON
Brand Architect
Tel: 228-281-0239
210 Richland Drive East
Mandeville, LA 70448