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ABOUT

Jeffrey Zaffron

Brand Builder

I am your prototypical overachieving marketing executive…

During a career that has spanned nearly 30 years, I’ve been the catalyst for setting and

improving the marketing, branding and overall bottom line of every company for whom I’ve worked.

I’ve re-imagined, redeveloped and redeployed some of the biggest brands in the US including Wal-Mart,

Ashley Furniture, Serta Mattreses, Albertsons, MGM Resorts International, and Penn National Gaming.

From the development of complex marketing, media and branding initiatives to managing the people and

processes that fulfill this vision I am, simply put, one of the most effective marketers out there today. The

performance of the companies during my tenure speaks directly to that.

I am not your prototypical overachieving marketing executive…

I am considerably more. One of the reasons I have been so successful is that I have a balance of

traditional marketing expertise and creative executional excellence. As the chief creative force for many

companies my designs, words and commercials have won dozens of regional and national awards

but, more importantly, they have dramatically increased awareness, traffic and sales.

So more than your typical "suit" I specialize in connecting the dots between how the strategy and vision

meet and affect the critical masses.

The short list of what I do...

Award winning creative director                                                   Brand development and management 

Strategic, relational, social and guerilla marketing                    Database marketing and direct mail programs 

Company loyalty program development                                      Database and direct mail                            

Media planning and management                                                Organizational / workflow development

People and process management                                                Budget and P&L                                  

JEFFREY ZAFFRON

Brand Architect

Tel: 228-281-0239

Jeffrey.Zaffron@yahoo.com

210 Richland Drive East

Mandeville, LA 70448

© 2025 | Jeffrey Zaffron

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